BROADBAND · BROADBAND SPEED GUARANTEES EXPLAINED
Broadband Speed Guarantees Explained
Understanding advertised broadband speeds and your rights if speeds fall short.
Quick summary
- Advertised speeds are averages
- Minimum guaranteed speeds must be disclosed
- You can exit contracts if speeds consistently fall below minimum
- WiFi speed differs from line speed
For information only
Understanding advertised broadband speeds and your rights if speeds fall short. Broadband providers advertise average speeds, but performance can vary. This guide explains speed guarantees and remedies.
Average vs Minimum Speeds
Providers must advertise average speeds at peak times and disclose a minimum guaranteed speed for your line.
Line Speed vs WiFi Speed
Speed guarantees usually apply to the line entering your home — not WiFi performance.
When Speeds Fall Short
If speeds fall below minimum guaranteed levels:
- Report issue
- Allow provider time to fix
- Exit penalty-free if unresolved
Factors Affecting Speed
- Distance from cabinet
- Internal wiring
- Router quality
- Network congestion
Ofcom’s Voluntary Code
Many providers follow Ofcom’s Broadband Speeds Code of Practice.
Key takeaways
- • Check your minimum guaranteed speed
- • Speed tests should be done via wired connection
- • You may leave contract if minimum not met
- • Router placement affects WiFi performance
Are advertised speeds guaranteed?
No ‚they are averages, but minimum speeds must be disclosed.
Can I cancel if speeds are slow?
Yes, if below guaranteed minimum and unresolved.
Does WiFi speed count?
Usually no, line speed is what is guaranteed.
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